What kind of pet products does the pet market really need?

In the past, the world pet market could be split into two parts. One part was the mature and developed pet market. These markets were mainly in regions like North America, Europe, Australia and New Zealand, Japan and so on. The other part was the developing pet market, like China, Brazil, Thailand and such.

In the developed pet market, pet owners cared more about natural, organic, pet food with human-pet interaction features, and also cleaning, grooming, travel and home products for pets. In the developing pet market, pet owners were more concerned about safe and nutritious pet food and some pet cleaning and grooming products.

Now, in the developed pet markets, the consumption is gradually upgrading. The requirements for pet food are becoming more human-like, functional and sustainable in terms of raw materials. Pet owners in these areas are looking for pet products with green and eco-friendly packaging.

For the developing pet markets, the demands of pet owners for food and supplies have changed from the basic ones to health and happiness. This also means that these markets are gradually moving from the low-end to the middle and high-end.

1. Regarding food ingredients and additives: Besides the traditional low-carbohydrate and specially healthy ones, there’s a rising demand for sustainable protein sources in the international pet market, like insect protein and plant-based protein.

2. When it comes to pet snacks: There’s a growing need for anthropomorphic products in the entire international pet market, and functional products are in high demand. Products that enhance the emotional interaction between people and pets are very popular in the market.

3. As for pet products: Outdoor products for pets and products with a health concept are sought after by pet owners.

But no matter how the pet market changes, we can see that the basic pet supplies demand has always been very strong. For example, pet leashes (including regular and retractable leashes, collars, and harnesses), pet grooming tools (pet combs, pet brushes, grooming scissors, pet nail clippers), and pet toys (rubber toys, cotton rope toys, plastic toys, and fluffy toys) are all basic needs for pet owners.