On September 13th, the 28th China International Pet Aquaculture Exhibition (CIPS) officially concluded in Guangzhou.
As an important platform connecting the international pet industry chain, CIPS has always been the preferred battlefield for foreign trade pet enterprises and pet brands interested in expanding overseas markets. This year’s CIPS exhibition not only attracted numerous domestic and foreign pet companies to participate, but also showcased new opportunities and trends in the global pet market, becoming an important window for insight into the future trends of the industry.
We have noticed that the anthropomorphism of pet products is becoming increasingly prevalent worldwide. In recent years, the trend of pet anthropomorphism has become increasingly prevalent worldwide and has become one of the important trends in the pet industry. Pet supplies are gradually shifting from simple functionality to anthropomorphism and emotionalization, not only meeting the basic needs of pets, but also emphasizing the emotional interaction experience between pet owners and pets. At the CIPS site, many exhibitors launched anthropomorphic products such as pet perfume, holiday toys, pet snack blind boxes, among which pet perfume is a highlight of the exhibition, which is divided into two types: pet specific and human use. Perfume for pets is specially designed to remove the peculiar smell of pets, while perfume for humans pays more attention to emotional connection and is made from the favorite smell of dogs and cats. It aims to create a warm interactive atmosphere through fragrance and make pets more intimate with their pet owners. As holidays such as Christmas and Halloween approach, major brands have launched holiday themed pet toys, pet clothing, gift boxes, and other products, allowing pets to participate in the festive atmosphere. The cat climbing frame in the shape of Santa Claus, the dog toy in the shape of Halloween pumpkin, and the blind box for pet snacks with holiday limited packaging, all these anthropomorphic designs allow pets to “celebrate holidays” and become a part of family happiness.
Behind the anthropomorphism of pets is the deeper emotional attachment of pet owners to their pets. As pets play an increasingly important role in the family, the design of pet supplies is constantly moving towards humanization, emotionalization, and personalization.
Post time: Sep-30-2024
